Tuesday, May 22, 2012
Marketers Can Glean Private Data on Facebook (Miguel Helft/New York Times)
Miguel Helft / New York Times:
Marketers Can Glean Private Data on Facebook — SAN FRANCISCO — Online advertising offers marketers the chance to aim ads at very specific groups of people — say, golf players in Illinois who make more than $150,000 a year and vacation in Hawaii. — But two recent academic papers show …
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