Thursday, May 24, 2012
Twitter buys BackType to dig deeper with big data (Colleen Taylor/GigaOM)
Colleen Taylor / GigaOM:
Twitter buys BackType to dig deeper with big data — Twitter announced Tuesday morning it has acquired BackType (see disclosure), an analytics platform aimed at helping companies and brands gauge their impact on social media websites. Post-acquisition, BackType will focus on developing tools …
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