Skype Dials Up Dollars With Pay-Per-Call Advertising (Michael Learmonth/AdAge)
Michael Learmonth / AdAge:Skype Dials Up Dollars With Pay-Per-Call Advertising — Pitch to Businesses: Calls Convert to Sales Better Than Clicks — NEW YORK (AdAge) — Skype is hoping to dial up a few ad dollars with a new pay-per-call ad unit, which will turn phone numbers into little ads for the 560 million users [...]
