Kindle to Go ‘Mass Market’ (Geoffrey A. Fowler/Wall Street Journal)

Geoffrey A. Fowler / Wall Street Journal:Kindle to Go ‘Mass Market’  —  Amazon Digs in Heels by Introducing New, Cheaper Version of E-Book Reader  —  Amazon.com Inc. plans to release a cheaper Kindle e-reader next month, said Chief Executive Jeff Bezos, laying out a strategy to go “mass market” with an inexpensive gadget designed …