20 years ago, AT&T ad campaign ‘predicted’ technology that was well on its way

A YouTube compilation of a 20-year-old AT&T ad campaign dubbed “You Will” is getting pass-along traffic today (and not for the first time). It’s a fun look at the company’s predictions for a range of technologies that would become the likes of GPS, online books and electronic toll collection.

Don’t get me wrong: I’m not saying that anyone could have seen these things coming back in 1994. It’s remarkable that these innovations would become not only real but commonplace so soon after this ad campaign aired. That they would become a reality at all? That’s less remarkable, because many were already well on their way.

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