ADT Mobile Safety Powers Lyft’s New Emergency Help Feature in Nationwide Rollout NYSE:ADT


BOCA RATON, Fla., Nov. 18, 2020 (GLOBE NEWSWIRE) — ADT (NYSE: ADT) and Lyft are helping to protect more people with the national introduction of Emergency Help, a new Lyft safety feature powered by ADT that discreetly connects Lyft riders and drivers to an ADT monitoring professional in the event they feel uncomfortable or need emergency response. The nationwide availability follows a successful multi-city pilot program and is now available to Lyft’s riders and drivers.

Lyft’s Emergency Help feature is supported by ADT’s mobile safety platform, Safe by ADT, and is fully integrated into the Lyft app. It provides riders and drivers with peace of mind and access to 24/7 professional monitoring and emergency assistance. If Lyft users ever feel uncomfortable or unsafe, they can discreetly contact ADT at the push of a button. Riders can choose whether they want to receive a text or a call from ADT, or if they’d like ADT to silently alert 911 on their behalf. To help prevent distracted driving, drivers will receive a call from ADT. After contacting the user, or if there is no response, ADT will alert authorities as needed so they can arrive at the user’s live location, equipped with detailed ride information.

“At ADT, we believe everyone has the right to feel safe, and Lyft is using ADT’s mobile safety solutions to create even safer experiences for its riders and drivers,” said Leah Page, Vice President, Mobile Security & Strategic Projects at ADT. “We are honored to provide the trusted protection of ADT in the palm of every Lyft user’s hand for peace of mind while on the go.”

The nationwide expansion of Emergency Help, supported by ADT, reinforces ADT and Lyft’s commitment to safety innovation. The partnership is also the latest example of ADT’s expansion beyond the home to provide safety solutions and peace of mind to more customers wherever they are.

“Our national integration with ADT, America’s most trusted name in security, is the latest feature in Lyft’s around-the-clock efforts to keep our community safe,” said Jennifer Brandenburger, Director of Public Policy for Community Safety at Lyft. “By enabling users to quickly and silently…

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