Amazon to buy Diapers.com for $540 million (Dan Primack/Fortune)

Dan Primack / Fortune:
Amazon to buy Diapers.com for $540 million  —  A Zappos like purchase for the e-commerce giant.  —  “What Amazon fears most: Diapers” declared the cover of BusinessWeek earlier this fall.  Now it’s clear that Amazon didn’t fear diapers, it just wanted them for itself.


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