Are wearables dead? This report says consumer interest is declining fast

A report released today shows that consumer demand for wearables in the U.S. has declined steeply and steadily since the 2014 holiday shopping season, and is now lower than it was at the beginning of last year.

Argus Insights based its report based on more than 327,000 consumer reviews to determine interest in the market over time. The research found that the wearables market was briefly captivated by the Apple Watch in September 2014, but instead gravitated toward the less-expensive Fitbit fitness band for the 2015 holiday season. Since then, however, consumers have generally lost interest in wearable devices, as this chart shows.

Argus Insights

The report acknowledged a similar dip in interest in wearables in early 2014, following a spike during the preceding holiday season, but pointed out that demand eventually rebounded, ultimately peaking by the end of the year. This year, the market for wearable devices has largely failed to recapture consumer interest.

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