Auth0 Launches Adaptive MFA to Increase Security and Reduce Friction for End Users

Protect yourself from online attacks that threaten your identity, your files, your system, and your financial well-being.

Press release content from Globe Newswire. The AP news staff was not involved in its creation.

BELLEVUE, Wash., Dec. 15, 2020 (GLOBE NEWSWIRE) — Auth0, the identity platform for application teams, today launched Adaptive Multi-factor Authentication (MFA), a sophisticated security feature that helps reduce the threat of hacks and data breaches. Adaptive MFA is an important addition to Auth0’s expanding security portfolio—which also includes Bot Detection, Breached Password Detection, Brute Force Protection, and Suspicious IP Throttling—and is one of the platform’s most advanced context-based security features.

Adaptive MFA is designed to help companies address the inherent challenges of enabling security while preserving user experience. Unlike traditional MFA, which is triggered upon every login attempt and creates an additional step for the end user, Adaptive MFA only appears when a login is deemed risky. This is calculated by an overall risk score that measures abnormal behavior from known devices, impossible travel, and/or IP reputation. Customers can have the confidence that with Adaptive MFA, their end users are asked for secondary authentication only when behavioral signals don’t conform to usual patterns for a particular user.

For example, for a user who normally signs into their account at the same time every morning in San Francisco from a personal laptop, Adaptive MFA would only present a second factor authenticator if login was attempted outside of the region, usual timeframe, or from a different computer or IP address. Developers can determine how much weight each signal is given to define the risk score that sets off the trigger.

Many companies are reluctant to implement MFA—proven to be an effective defense against account hacking attacks—out of fear of negatively impacting user experience and thus their conversion and retention performance. However, additional friction during the signup, login, or checkout experiences can affect user conversion/retention,…