Apple Pay got off to a hot start after its debut in October, attracting 11% of all credit card-using households and converting 66% of iPhone 6 users in its first four months on the market, according to an ongoing study of more than 3,000 credit card users conducted by market research firm Phoenix Marketing International.
Although iPhone users appeared eager to try out Apple’s new mobile payment plan – the study estimates that more than 88% of those who set up an Apple Pay wallet went on to make a purchase with it either in a retail store or in a mobile app – they have run short on opportunities to use them in the time since.
“The demand is there: 59% of Apple Pay users have gone into a store and asked to make a purchase with Apple Pay,” Greg Weed, Phoenix Marketing International director of research, said in a statement. “But so is the disappointment: 47% visited a store that was listed as an Apple Pay merchant only to find out that the specific store they visited did not accept (or were not ready to accept) Apple Pay.”
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