Create Non-Exhaustive List of Competitors – Krebs on Security

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What was the best news you heard so far this month? Mine was learning that KrebsOnSecurity is listed as a restricted competitor by Gartner Inc. [NYSE:IT] — a $4 billion technology goliath whose analyst reports can move markets and shape the IT industry.

Earlier this month, a reader pointed my attention to the following notice from Gartner to clients who are seeking to promote Gartner reports about technology products and services:

What that notice says is that KrebsOnSecurity is somehow on Gartner’s “non exhaustive list of competitors,” i.e., online venues where technology companies are not allowed to promote Gartner reports about their products and services.

The bulk of Gartner’s revenue comes from subscription-based IT market research. As the largest organization dedicated to the analysis of software, Gartner’s network of analysts are well connected to the technology and software industries. Some have argued that Gartner is a kind of private social network, in that a significant portion of Gartner’s competitive position is based on its interaction with an extensive network of software vendors and buyers.

Either way, the company regularly serves as a virtual kingmaker with their trademark “Magic Quandrant” designations, which rate technology vendors and industries “based on proprietary qualitative data analysis methods to demonstrate market trends, such as direction, maturity and participants.”

The two main subjective criteria upon which Gartner bases those rankings are “the ability to execute” and “completeness of vision.” They also break companies out into categories such as “challengers,” “leaders,” “visionaries” and “niche players.”

Gartner’s 2020 “Magic Quadrant” for companies that provide “contact center as a service” offerings.

So when Gartner issues a public report forecasting that worldwide semiconductor revenue will fall, or that worldwide public cloud revenue will grow, those reports very often move markets.

Being listed by Gartner as a competitor has had no discernable financial impact on KrebsOnSecurity, or on its reporting. But I find this designation both flattering and remarkable given that…

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