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Appdome has released a global consumer survey which provides comprehensive insight into the complex and sophisticated security, malware and threat-defense expectations of mobile consumers in the United States, Europe, Latin America and Asia.
The findings provide a rare glimpse into the voice of the consumer, debunking common myths about consumers’ mobile app security expectations with significant implications for CISOs, security teams and others charged with protecting mobile app users.
The survey queried a demographically diverse sample of more than 10,000 mobile consumers from multiple continents. The results offer CISOs key insights into which mobile app threats consumers fear most, which apps consumers expect will have the highest level of security, changes in consumer expectations for mobile app security as a result of COVID-19, and the rising strength of mobile app security expectations across every key demographic and geographic audience.
With this data, CISOs can accelerate their work to improve and deliver better mobile app security in Android and iOS apps and debunk several myths held by non-cybersecurity professionals.
Mobile apps security myths
Myth #1: Consumers are comfortable with “buyer beware” mobile app security strategies.
Reality: Consumers expect the publisher to provide a very high level of mobile app security and protection in the mobile app.
- 73% of all consumers would stop using a mobile app if it left them unprotected against attack
- 74% of all consumers would stop using a mobile app if their app was breach or hacked
- 46% of all consumers would tell their friends to stop using an app if their app was breach or hacked
Myth #2: Consumers are willing to give up security to get better features in the mobile app.
Reality: Most consumers value security and malware protection as much or more than they do features.
- 38% of all consumers say they care most about security when using mobile apps
- 37% of all consumers say they care most about features in mobile apps
- 25% of all consumers care most about security and features, equally
Myth #3: Protecting against network and cloud breaches should be #1 priority.
Reality: Consumers care most about app-level,…