Dell plans ad makeover to shed low-price image (Ritsuko Ando/Reuters)

Ritsuko Ando / Reuters:
Dell plans ad makeover to shed low-price image  —  (Reuters) – Dell Inc is getting a marketing makeover, trying to shed its image as a cheaper alternative to rivals, including the sleek and highly popular gadgets sold by Apple Inc.  —  The world’s No. 2 PC maker said on Wednesday it will spend …

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