For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game (Stuart Elliott/New York Times)

Stuart Elliott / New York Times:
For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game  —  FOR millions of football fans, the Super Bowl is the biggest social occasion of the year.  That is becoming the case for Super Bowl advertisers, too, as they add a robust presence in social media like Facebook, Twitter and YouTube to their marketing lineups.

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