How Target can beat Amazon’s free shipping

Some headlines practically require a click, such as this one from Mashable: “Target undercuts Amazon on free shipping.”

How do you undercut free? Is Target going to pay me for the privilege of shipping a package to my house?

No, silly, you do it like this:

The retail chain announced Monday that customers can qualify for free shipping on all orders of $ 25 or more placed through Target’s website “with virtually no exclusions,” down from a $ 50 minimum previously.

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