How to protect yourself against Verizon’s mobile tracking

The Electronic Frontier Foundation has published a list of tools that can block online advertising companies from collecting web browsing data in ways that privacy advocates contend are deceptive.

Computer scientist Jonathan Mayer of Stanford University and ProPublica revealed on Wednesday that an online advertising company, Turn, can re-create the history of a person’s Web browsing traffic using Verizon’s tracking system.

Verizon tracks its mobile subscribers’ web surfing by tagging their traffic at the carrier level with a number called a UIDH (Unique Identifier Header). Verizon uses the system for two of its targeted advertising programs.

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Network World Security