How to sell the Internet of Things to consumers

Despite the tech industry’s best efforts over the past few years, the Internet of Things (IoT) has only slowly begun to gain a foothold in consumer markets. Consumers do, however, still represent a massive opportunity for IoT, and the companies in this space will be paying close attention to consumer acceptance of the technology.

Today, machine-to-machine company ThroughTek released results from its recent consumer survey on the IoT and smart home technology. The survey was conducted last month by research firm YouGov, and included 1,181 U.S. adults.

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Consumers appear to be growing more optimistic about the IoT in the near future. Thirty-one percent said they believe a “fully connected smart home” will be achievable in the next year, while 60% say it’s possible within five years, according to the survey.

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Network World Colin Neagle