IDG Contributor Network: Teens will sell their personal information for cash, research finds

The equivalent of about $ 20, or the cost of a large pizza, is the amount of cash British kids would accept in exchange for handing over their personal information, a study has found.

IT solutions and managed service firm Logicalis found kids (aged 13-17) were “instinctively digital” and that they fully comprehended the value of their personal information. Not only were the young scoundrels completely au fait with how much their personally identifiable information (PII) was worth, they were quite happy to sell it—if it meant they didn’t have to work.

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