iPhone 7 Rumor Rollup: ‘actual’ renders; 3 not 2 versions; 4 never-going-to-happens

No one has ever mistaken me for a gadget guy, but the regular author of our “iPhone 7 Rumor Rollup” is unavailable this week so into the breach I step. I do carry an iPhone 5s, but, truth be told, there is close to zero chance that I will be upgrading. Nonetheless, in addition to genuine iPhone 7 rumors I intend to offer here a few suggestions that could conceivably up my upgrade odds.

Behold ‘exclusive’ renders

The language used by Apple sites to convey the fruits of their rumor farming is an art form in and of itself. Take this headline from GSM Arena: “Exclusive: Apple iPhone 7 renders appear.” Exclusive is self-explanatory, though at times less than accurate. The interesting use here is “appear,” as in out of thin air. This wasn’t the case at all.

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Network World Paul McNamara