Apple scored unforgettable hits against Microsoft with its Mac vs. PC ads, which anthropomorphized Windows as a sneezing, miserable office worker.
Security experts always knew that the campaign was a clever bit of marketing fluff, one that allowed Apple to capitalize on Microsoft’s painful, years-long security revamp.
The landscape is changing, however. Apple’s market share of desktop computers is nearing 17 percent. OS X, Apple’s operating system, is popular with consumers and enterprises now, making it a more interesting target for hackers.