LOWELL — Lowell-based invisaWear’s panic button jewelry was groundbreaking when it was launched three years ago, allowing wearers to discreetly call for help at the push of a button on a necklace, bracelet, keychain or other accessory.
Now, the business, co-founded by UMass Lowell graduates Rajia Abdelaziz and Ray Hamilton, has entered perhaps the most transformative partnership of its short but successful existence.
As of Wednesday, invisaWear is now partnering with ADT, one of the most well-known national security companies, bringing together ADT’s mobile safety platform and invisaWear’s wearable safety devices. ADT is also powering invisaWear’s companion app, giving users the option to discreetly connect with ADT by voice or SMS chat.
“We are so thrilled and elated to be backed by the number one name in security,” said Abdelaziz, CEO of invisaWear. “ADT is the most trusted name. So for them to be able to say they’ve given our products their stamp of approval and that they’ve quality assured our systems, and are handling all of our emergency calls, is incredible.”
“ADT and invisaWear have partnered to provide customers with a wearable safety device that is both stylish and discreet,” ADT Vice President of Mobile Security & Strategic Projects Leah Page said in a statement. “Customers now have more options than ever to stay safe on the go, backed by America’s most trusted security company.”
Abdelaziz said the partnership was driven by safety-conscious customers who would often reach out with thank-you messages telling the company they use ADT security at home to protect their loved ones, and were happy to have a device that would protect them when they’re out and about, as well.
She said invisaWear reached out to ADT to see if they might be interested in working together, and the “phenomenal” security company felt it was a great fit.
“It’s just such a dream come true,” Abdelaziz said.
Abdelaziz is most excited about the premium service invisaWear has just launched thanks to the partnership, which said “allows our products to protect people on a whole ‘nother level and give them personalized service.”
The service, which is $19.99…