Microsoft selling Bing imaging to Uber, moving display ads to AOL

Satya Nadella promised last week that there would be “tough choices” ahead for Microsoft, and it appears they’ve started.

TechCrunch reported that about 100 employees working on image collection will be moving from Microsoft to taxi operator Uber. Specifics, including the price, are undisclosed. Microsoft is transferring some “assets” to Uber along with the people, but what those are isn’t clear.

Separately, Microsoft announced a new partnership with AOL and AppNexus. AOL is taking over Microsoft’s display ad business, including mobile and video ads, in nine markets (Brazil, Canada, France, Germany, Italy, Japan, Spain, UK, and US). Ads sold will span both AOL’s properties, such as Huffington Post and TechCrunch, and Microsoft’s online presence, such as MSN and Outlook.com.