Namifying has gotten out of controlify

Chris Johnson, a Seattle-based branding consultant operating as The Name Inspector, has been watching a company name trend for several years now that is likely attributable to the success of Spotify: slapping “ify” on the end of otherwise perfectly good words.  

Dating back to 2007, Johnson has counted some 337 such company names; 101 last year and 73 so far this year. The chart he fashioned is a bit big to be legible here, so let’s just list this year’s batch of namified names (prepare for some scrolling):

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Network World Paul McNamara