No, I do not believe this steak was cooked by an iPhone, but I’ll bite anyway

Generally speaking, I’m pretty good at skipping past ads in my Twitter stream, but this one grabbed my attention with a clickbait headline that proved harder to resist than a perfectly grilled slab of beef.

“Would you believe this steak was cooked by an iPhone?”

Not for a nanosecond, of course, despite the multitude of stories connecting fire and iPhones over the years.

But I couldn’t escape the attendant curiosity: What in the name of Steve Jobs might allow a marketing professional – no, make that even a marketing professional — to suggest such a preposterous feat might be possible.

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