Vanessa Grigoriadis / Vanity Fair:
Ol’ Mark Pincus Had a Farm… Zynga—the company behind such Facebook games as FarmVille, CityVille, and Zynga Poker—is the hottest topic in Silicon Valley: valued at $10 billion, with 250 million users and a rumored I.P.O. next year. Its C.E.O., Mark Pincus, takes fun very, very seriously.
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