RSA Conference bans ‘booth babes’

In what may be a first for the technology industry, RSA Conference 2015 next month apparently will be bereft of a long-controversial trade-show attraction: “booth babes.”

While RSA does not use the term “booth babe” specifically, language in this year’s exhibitor contract makes clear what style of salesmanship is no longer welcome at this event, according to a post by security expert Bill Brenner on the LiquidMatrix blog. That language reads:

All Expo staff are expected to dress in business and/or business casual attire. Exhibitors should ensure that the attire of al staff they deploy at their booth (whether the exhibitor’s direct employees or their contractors) be considered appropriate in a professional environment. Attire of an overly revealing or suggestive nature is not permitted. Examples of such attire may include but are not restricted to:

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Network World Paul McNamara