JACKSONVILLE, Fla. – Safety and fashion usually are not used together in the same sentence.
However, companies have transformed bulky panic alert buttons into fashionable devices that could save your life.
In just the last few years, companies like Flare, Ripple and Nimb have come out with modern-day panic buttons. They’re designed to be discrete, fashionable and most importantly effective in alerting someone for help.
Most of these companies were inspired by scary encounters the founders experienced.
“It happened by complete accident,” said invisaWear co-founder and CEO Rajia Abdelaziz. “I never meant to start a company.”
Abdelaziz said she came up with the idea after a man tried following her to her car when she was in college.
“What I couldn’t get out of my mind how, unfortunately, millions of women can’t say the same,” Abdelaziz said.
According to RAINN (Rape, Abuse & Incest National Network), someone in the United States is sexually assaulted every 73 seconds.
Wearable safety devices are meant to lower those numbers, and top security companies are now getting involved.
In December, ADT launched a partnership with invisaWear.
“We’ve seen, you know, all the way through domestic violence situations, we’ve seen medical emergencies,” explained ADT Mobile Security & Strategic Projects Vice President Leah Page.
Here’s how it all works.
You buy the device, which can come as a necklace, bracelet or even a hair tie.
In an emergency, you click the button twice and an alert will go out to up to five people of your choosing with your location.
The items range in price from $149 to $249.
However, if you opt into ADT’s subscription for $19.99 a month, that alert will go straight to ADT’s monitoring system.
News4Jax crime and safety expert Ken Jefferson and I sat down to test out the product. ADT representative John McGinnis answered the call as if it was…