Survey: Mobile Users Want Vendors To Focus on In-App, On-Device Security

A recent survey of mobile users found a majority want app publishers to ensure high levels of in-app and on-device security.  


The survey, How CISOs Can Meet Consumer Expectations of Mobile Security in 2021, includes response from some 10,000 mobile users worldwide.  It was commissioned by Appdome, a provider of a no-code mobile security and development platform.


“I think the biggest takeaway is that the vast majority of consumers are NOT willing to trade features for weak functionality, “ Appdome CEO Tom Tovar told IDN. 


“According to the data, roughly two-thirds of consumers value mobile app security as much or more than they do features. This means that what CISOs and security professionals have been saying for years has strong support from consumers: Mobile apps must be secure,” he added.


Tovar adds that the survey presents data that “flips the script” on conventional thinking about mobile apps  – in other words, no longer are new features worth compromising on security.  The survey is “making it clear that mobile app security and malware protection are on par with other critical features in the mobile app experience demanded by [consumers]” Tovar added.  

The survey results also provide CISOs “key insights into which mobile app threats consumers fear most,” Tovar said. Noted.

Photo by Dan Nelson on Unsplash

Among the most notable findings are:


Finding #1; Many consumers feel quite strongly about the need for mobile security

73% would stop using a mobile app if it left them unprotected against attack
74% would stop using a mobile app if their app was breached or hacked

Nearly half (46%) said they “would tell their friends to stop using an app if their app was [breached] or hacked,” the survey reported.


Finding #2: Most consumers value security and malware protection as much — or more – as the latest, greatest features. This is in sharp contrast to the view of mobile app developers and publishers, who often say providing consumers the best features is most important — even if they have to sacrifice security.   

In fact, the Appdome survey found it’s practically a dead heat between security…