Dell plans ad makeover to shed low-price image (Ritsuko Ando/Reuters)
Ritsuko Ando / Reuters:
Dell plans ad makeover to shed low-price image — (Reuters) – Dell Inc is getting a marketing makeover, trying to shed its image as a cheaper alternative to rivals, including the sleek and highly popular gadgets sold by Apple Inc. — The world’s No. 2 PC maker said on Wednesday it will spend …