If a UK startup has its way, then you will hand over full access to your social media accounts – “including entire conversation threads and private messages” – so it can be scraped and analyzed to help potential landlords and employers decide if you are a risk worth taking.

Why in the world would you agree to such a thing? Score Assured co-founder Steve Thornhill told The Washington Post, “People will give up their privacy to get something they want.”

The company launched “Tenant Assured” so landlords can decide if you would be a good tenant. It uses an algorithm to “deep dive” into your social media accounts and give landlords “insights into five main personality traits: extraversion, neuroticism, openness, agreeableness and conscientiousness.”

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