For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game (Stuart Elliott/New York Times)
Stuart Elliott / New York Times:
For Super Bowl XLIV Advertisers, Synergy Is the Name of the Game — FOR millions of football fans, the Super Bowl is the biggest social occasion of the year. That is becoming the case for Super Bowl advertisers, too, as they add a robust presence in social media like Facebook, Twitter and YouTube to their marketing lineups.