Ol’ Mark Pincus Had a Farm… (Vanessa Grigoriadis/Vanity Fair)
Vanessa Grigoriadis / Vanity Fair:
Ol’ Mark Pincus Had a Farm… Zynga—the company behind such Facebook games as FarmVille, CityVille, and Zynga Poker—is the hottest topic in Silicon Valley: valued at $10 billion, with 250 million users and a rumored I.P.O. next year. Its C.E.O., Mark Pincus, takes fun very, very seriously.