(credit: Aurich Lawson)

AT&T is rolling out another batch of price increases for AT&T TV Now, the online streaming service formerly known as DirecTV Now.

The AT&T TV Now “Plus” package that contains 45 channels and costs $ 50 a month will rise to $ 65, AT&T told Ars. Customers on some other plans will get a $ 10 increase, AT&T said. That means the “Max” plan with 60 channels will go from $ 70 to $ 80, but plans with more channels that range in price from $ 86 to $ 135 will stay at the current prices, AT&T told us.

Notices of the increases are being sent to existing customers, so the price hikes will affect both new and existing users.