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AT&T yesterday completed its acquisition of Time Warner Inc., two days after a federal judge ruled against a Department of Justice (DOJ) attempt to block the deal. The DOJ could still appeal the ruling, but it agreed not to seek a stay pending appeal, allowing the merger to be completed.

You can expect more personalized advertisements as AT&T combines a major programmer with its DirecTV, home broadband, and mobile services.

By adding Warner Bros., HBO, and Turner to AT&T’s TV and broadband services, the combined company will “bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers,” AT&T CEO Randall Stephenson said in the merger completion announcement. AT&T will “offer customers a differentiated, high-quality, mobile-first entertainment experience,” he said.