Data Privacy Day: Security threats expand, are tech giants stepping up to help?
We say it every year to mark the annual Data Privacy Day on January 28, and 2023 is no different. The potential of threat to your online data being accessed without your consent is more than it was last year. Smartphone and PCs, all apps you use, web browser, smart wearables, and even smart homes are accessing a user’s existing data and generating new data. A lot of it may be personal. Basically, nothing you’d want in the hand of a cybercriminal with nefarious intent.
There is no doubt we live in a hyper-connected world. That makes a strong online privacy layer crucial. Apps need to be able to keep your data secure while giving you as many options as possible to control what information other users can see about you. Secondly, devices that you access apps and the web need to have strong data privacy measures in place to complete the sequence.
“With cyber threats becoming increasingly sophisticated, businesses, people and communities at large are highly exposed to malicious attacks. Ransomware and data theft have been a persistent issue through the years globally as well as in India,” says Ripu Bajwa, director and general manager, data protection solutions, Dell Technologies India.
The latest numbers from the Norton Consumer Cyber Safety Pulse Report, which collects threat data from the LifeLock security software suite, give us a fair idea of the threat landscape.
The numbers indicate that between July and September last year, more than 769 million online threats were blocked on computing and mobile devices. These included more than 100 million file-based malware, 100 million fingerprinting attempts to track users and more than 330,000 mobile malware attacks.
Smartphones dial up privacy
The question needs to be asked, what are the tech giants doing to improve privacy measures on the software and apps they make, and the phones as well as computing devices they sell?
For Apple, efforts that started with App Tracking Transparency in iOS 14 a couple of years ago have steadily evolved into a much bigger toolkit for iPhone, iPad, and Mac users. Stopping websites from tracking you, blocking a gamut of trackers in emails, hiding your real email ID by generating temporary ones for…