Tag Archive for: Vodafone

Vodafone plans carrier-level user tracking for targeted ads

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Vodafone Germany to test ISP-level tracking for targeted ads

Vodafone is piloting a new advertising ID system called TrustPid, which will work as a persistent user tracker at the mobile Internet Service Provider (ISP) level.

The new system is in test phase in Germany and is intended to be impossible to bypass from within the web browser settings or through cookie blocking or IP address masking.

The mobile carrier plans to assign a fixed ID to each customer and associate all user activity with it. The ID will be based on a number of parameters, so that the system will be able to maintain persistence.

Then, the mobile ISP creates a personal profile based on that ID and helps advertisers serve targeted ads to each customer without disclosing any identification details.

Keeping the internet “free”

According to Vodafone, the problem that arises for its internet subscribers is that the “free” parts of the internet are threatened by stricter cookie blocking and privacy-boosting schemes.

Apple already blocks default tracking everywhere, which destroyed Facebook’s business model, and Google is also expected to switch off its advertising cookie in Chrome by 2023.

These new models threaten the targeted advertising industry, and according to Vodafone, the danger of this is losing content and platforms currently supported by ads.

“Consumers appreciate the idea of a ‘free’ Internet, but this comes with a trade-off: publishers need a sustainable revenue model, meaning that it becomes essential to add subscription paywalls or rely on advertising to maintain free access to high-quality content,” reads the explanation on the TrustPiD website, managed by Vodafone Sales and Services Limited.

The industry is looking for alternative tracking ways, and mobile ISPs are in a position to provide a solution that users are likely to find difficult to circumvent.

Concerns over privacy

Vodafone explains that TrustPiD will be generated through randomness, and its subscribers will have the option to manage their consent over accepting the tracking via the company’s Privacy Portal.

For complete details on how the collected information will be used and who is going to receive it, check out TristPiD’s privacy policy.

No matter the claims made there, however,…

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UAE telecoms group takes 9.8 per cent stake in Vodafone

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Emirates Telecommunications Group has acquired a 9.8 per cent stake in Vodafone for around $4.4bn as it kick-starts its latest expansion into international markets.

The state-controlled UAE group, formerly known as Etisalat and now rebranded e&, on Saturday said the investment allowed it to “gain significant exposure to a world leader in connectivity and digital services”. e& said the transaction provided a “compelling and attractive valuation”.

The Abu Dhabi-listed group said it planned to be a long-term shareholder in Vodafone and was supportive of Vodafone’s board. There were no plans to make an offer for the British multinational, it added.

“We are looking forward to building a mutually beneficial strategic partnership with Vodafone with the goal of driving value creation for both our businesses, exploring opportunities in the rapidly developing global telecom market and supporting the adoption of next-generation technologies,” Hatem Dowidar, chief executive, said in a statement.

Vodafone acknowledged the investment, saying it looked forward to building a long-term relationship with Etisalat.

Vodafone has been under pressure since it emerged that Cevian Capital, Europe’s largest activist investor, had built an unspecified stake, and had been angling for an overhaul of what its investors believe to be an overly-complex business model.

Investors at Cevian have called for the company to shed poorly performing parts of the business, and make material progress towards mergers or acquisitions in markets that chief executive Nick Read has said he is looking to do deals in, namely the UK, Italy and Spain.

The Financial Times reported earlier this week that Vodafone was in talks to combine its UK operations with its domestic rival Three UK, the mobile operator owned by Hong Kong infrastructure conglomerate CK Hutchison.

Karen Egan, an analyst at Enders Analysis, said e&’s stake amounted to “another shareholder to add to the pressure on Read . . . at a crucial time for him”.

“A company like that doesn’t take a sizeable minority position unless they think they can have a lot of influence and I don’t think that they would buy a company like Vodafone…

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Vodafone Idea wins dual recognitions from Data Security Council of India

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Vodafone Idea, India’s leading telecom services provider, has been recognized for having the Best Security Operations Centre in the Country, by the Data Security Council of India (DSCI). In addition, the DSCI has also recognized Mathan Kasilingam, CISO- Vodafone Idea as the Best Security Leader of the year.

These recognitions are a part of the DSCI’s efforts to recognize, honour and reward organizations and individuals who have taken strategic, proactive and innovative security and privacy efforts to help their organization address real risks, build resilience, increase trustworthiness and create a conducive environment for doing business. The dual recognitions conferred upon Vodafone Idea are noteworthy as they have been conferred at a time when organizations across the globe, have been seeing increasing importance of cyber-security.

Secure Infrastructure systems are a critical element in the telecom domain, encompassing structures, techniques, protocols, and measures used to provide integrity, availability, confidentiality and authentication for transmission over the communication network.

The Data Security Council of India is a premier Industry body on cyber security and data protection set up by Nasscom, with a view to make the cyberspace safe, secure and trusted.

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Vodafone Idea to Deploy Blockchain-enabled Platform from Tanla

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Tanla, a leading CPaaS provider and Vodafone Idea (Vi) this week announced a partnership wherein Tanla will be the exclusive provider of solutions to secure, encrypt and enhance performance for the entire international messaging traffic on the Vi network. 

This partnership centred on Wisely – a cloud-based platform co-developed with Microsoft, is set to lead the global enterprise market in digital interactions and is expected to go-live in Q4 21-22. This follows the success of ‘TRUBLOQ’- the largest implementation of block chain use case processing ~350 Bn transactions per year.


Wisely offers a digital marketplace bringing together enterprises and suppliers connected by secure express routes and Microsoft’s global network, enabled by Tanla’s patented cryptographic technology. The platform powered by block chain ensures complete transparency and a single source of truth resulting in immutable audit trails and zero dispute settlements. Further, the platform will ensure compliance to all applicable regulations.

The Wisely platform is designed to deliver a manifold increase of ROI and conversions for global enterprises. These enterprises include large tech giants as well as OTT players amongst others. They will benefit from flexible business models and can develop bespoke solutions to help achieve their strategic priorities. Furthermore, Wisely will deliver enhanced experience for millions of mobile users in India through timely delivery of mission critical messages, also ensuring data security and data privacy.

Uday Reddy, Founder Chairman & CEO of Tanla Platforms
Our partnership with Vi, powered by Wisely platform, is a massive step forward to lead the global digital interactions space. Wisely platform is a win-win proposition for all stakeholders – consumers, global enterprises, suppliers, and regulators, as we are committed to innovate with the entire ecosystem in mind. 

Arvind Nevatia, Chief Enterprise Business Officer of Vodafone Idea
Vi Business is focussed at providing technology-based solutions to enterprises enabling digital transformation, productivity and efficiency enhancement. We are the early adopters of Wisely Platform from Tanla which brings…

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