Targeted advertising fails to account for a change of circumstances
“Start snowblower” – as in make sure the snow blower starts – had been on my to-do list since before Thanksgiving, but it took an inch of slush on the driveway to get me off my backside.
The machine would not start. Not the day it kinda-sorta snowed; not the next day; not a third. And since the snowblower is more than 15 years old and cost me a minor repair bill last year, I figured it was time to look for a new one, which I did … online.
As we would all expect these days, my browsing brought a blizzard of snowblower ads to my Facebook and Twitter pages … and everywhere else, in fact.
Before committing major dollars to a new machine, I figured I’d give the old one a final try … and, perhaps having sensed my online activity, the engine roared to life. Now I’m figuring it’s good for at least another year.
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