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SAN RAMON, Calif. — Apple unveiled its next iPhone lineup, including a model that offers twice the storage available in earlier versions and other modest upgrades to last year’s editions that proved to be a big hit among consumers devouring the latest technology during the pandemic.
The pre-recorded video event streamed Tuesday gave Apple a chance to present a polished story following a turbulent few weeks. The recent bumps included a hastily patched security vulnerability that could let hackers secretly take control of iPhones and other Apple devices; a backlash to the company’s plans to scan iPhones for images of child sex abuse and a federal judge’s ruling that chipped away further at the competitive barrier Apple built around its app store, which generates billions of dollars in profits each year.
As has been the case since Apple’s late co-founder unveiled the first iPhone in 2007, Apple executives talked reverently about the latest model, even though it isn’t dramatically different from the version Apple released nearly a year ago.
Like last year’s model, the new iPhone 13 will come in four different designs, with prices starting from $700 to $1,100. They’re scheduled to be in stores September 24.
“It’s an incremental upgrade,” said Gartner analyst Tuong Nguyen. “Some of the new features are impressive, but most of them are not noticeable or practical for most users.”
Possibly the most notable change in the latest high-end iPhone 13 will be an option for a full terabyte of…