The shocking truth of how you’ll be tracked online and why

A recent study, Online tracking: A 1-million-site measurement and analysis, conducted by researchers at Princeton University discovered that Google is tracking users on nearly 80 percent of all of the Top 1 Million Domains. How are they doing this? Not surprisingly, they’re using a variety of tracking and identification techniques and they’re doing it for the obvious reason: To manipulate you. In the beginning tracking you was just about getting you to buy stuff; now, it’s evolving, and in the future, it will be all about subtle, insidious manipulation.

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