Verizon’s ‘Can you hear me now?’ guy is now selling us Sprint. This is wrong.

Paul Marcarelli – an actor better known as the “Can you hear me now?” guy – spent nine years profiting from a Verizon ad campaign that made his face famous and that phrase a part of the lexicon. That gig ended in 2011.

Now he’s begun selling Sprint. In the new commercial he says he switched teams because Sprint’s service has become so wonderful. In real life, we all know he switched because Sprint is now helping him pay his bills. That’s fine. If AT&T had wanted Marcarelli’s services it would be the wonders of AT&T that the actor would be extolling on TV. Here’s the ad:

Now there’s absolutely nothing to criticize about an actor earning a living. But that doesn’t mean there’s nothing wrong here.

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Network World Paul McNamara