What is Ello? A social network with a terrible business plan

This week you may have come across mention (online, at least) of something called Ello. I know I sure did, and once I’d seen the term enough times I finally looked into it.

I was disappointed. Ello is (another?) social network that gained a lot of attention this week as a result of Facebook’s ongoing rift with the LGBTQ community. Facebook alienated many in the community by mandating that its users’ use their legal birth names in their Facebook profiles, even going so far as disabling the accounts of drag queens who used their stage names for their accounts. Many high-profile drag queens called for a large-scale boycott of the social network in response.

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