Last month, Digital Security Company Aura launched its new consumer security and identity theft protection service to the public. Over the past 25 years of consumer technology, the general public has had its fair share of computer security and virus protection services. Grudgingly you might be thinking of Norton or McAfee software services that are downloaded on your device, probably not by choice, and despising the need for another security service to squeeze itself into the problem, not as the solution.
I believe Aura is a modern digital security platform that steps into the modern digital problems we have today and away from services like Norton and McAfee that still sell virus protection in a box. I think Aura’s offerings to the consumer could change much of the way consumers view security on the internet and the way we do security on the internet in unique ways. Let’s take a look at who Aura is, what it offers, and many of the problems that it is trying to solve.
The need for a digital security platform for consumers
The internet is the most unique and to many the greatest human inventions ever. I doubt I must tell you that, as you, the reader, experience this every day. We live in the digital era where the average consumer spends 6+ hours online a day, has ten connected devices in the home, and has at least 90 accounts online. It is quite honestly amazing. But just as you can be on the top of a mountain in Colorado and see the incredible God-given view while being surrounded by life-threatening dangers, the internet is full of dangers.
The sad reality is that many of these dangers are not obvious to the average consumer. The degree to which a bad actor can steal your identity or financial information online is always changing. Security is a moving target, and the creativity and new schemes that keep emerging are always changing. Another factor that plays into this is the sheer fact that bad actors do it for financial gain. If you have ever watched the YouTuber Kitboga, the scammer’s methods are always about the money, and the scammers always target older and less-tech savvy consumers.