Amazon bestows free Prime memberships on townspeople who need them not at all

Free is free and it’s probable that even the well-to-do of Manchester-by-the-Sea, Mass., would rather have a free year’s worth of Amazon Prime – retail: $ 99 per year – than not have a free year’s worth of Amazon Prime.

But it would be difficult to find a less needy population for such a gift.

Nevertheless, Amazon announced today that it is bestowing the free year – plus some free popcorn – upon the town to mark the streaming release on Prime of the Oscar-winning movie, yes, you guessed it, “Manchester-by-the-Sea.”

From a press release:

“Oscar winning ‘Manchester by the Sea’ is coming to Prime Video on May 5, and we wanted customers in the town to enjoy popcorn and a movie on us,” said Greg Hart, Vice President of Amazon Video, worldwide. “Manchester by the Sea is a masterpiece representing the best of cinematic storytelling. In other words, it is wicked awesome.”

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Network World Paul McNamara