Synacor Fast Tracks Complex Streaming Integrations With Cloud ID™ Media Connect

Consumer identity access management pre-integrations with 500+ networks, services, MVPDs and platforms slashes rollout times for new content deals and launches

BUFFALO, N.Y., Dec. 20, 2023 (GLOBE NEWSWIRE) — Synacor today announced the Cloud ID™ Media Connect managed consumer identity access management (“CIAM”) service to fast track streaming ecosystem deployments amid a heavily fragmented viewing market. Cloud ID Media Connect can save streaming media companies months or even years of authentication integration work required to connect streaming services to various platforms. The new offering, which is pre-integrated with more than 500 networks, services, MVPDs and platforms, comes as changing business models, more complex deals and a continued wave of new content providers upend streaming market dynamics.

As the streaming market matures, more content is being distributed to more platforms. Deals are often made on the fly with urgent rollout requirements. More content providers are entering the market with no prior experience navigating an increasingly splintered ecosystem. At the same time, security requirements are more pressing than ever, demanding SAML or OAuth integrations that can each take weeks or months to complete and require ongoing support and maintenance. This is further complicated by many providers not offering standard authentication endpoints, requiring custom API integrations. It is not uncommon for content providers to support a dozen or more platform integrations at a time, and some MVPDs or streaming TV providers must accommodate literally thousands of combinations of content provider apps and streaming platforms.

Based on more than a decade of experience managing comprehensive authentication integrations for premium entertainment services, Cloud ID Media Connect delivers a reliable, managed CIAM solution that is now pre-integrated with more than 500 content distributors, platforms and MVPDs, including…

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