A torch that needs to know where you are? What on earth for? So it can adapt the intensity of the light to your latitude? Of course not! The data was mined and sold to advertisers…
Naked Security – Sophos
Mozilla has released Lightbeam, a Firefox add-on that aims to help people understand and visualize the data tracking that occurs online.
Lightbeam is the second iteration of an experimental add-on called Collusion, which was a personal project launched by Mozilla software developer Atul Varma. The browser extension creates a real-time graph of all of the tracking cookies being deposited on your browser as you move from site to site. It can distinguish between behavioral tracking cookies and non-behavioral ones. The idea is that users can better understand which sites are using the same behaviorally targeted advertisements (ahem, Criteo).
The tool aims to highlight both the first- and third-party companies that people interact with as they travel across the Web. It shows a map of the websites you visit and highlights the third parties that are also active on those pages. It will analyze the relationships between various first- and third-party sites that are stored in your online data.
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Slapping a tracker on a car without having established probable cause goes against the Fourth Amendment, the US Court of Appeals has ruled. 
Naked Security – Sophos
If you don’t use the online anonymity network Tor, then you might not have more than a passing interest in the fact that the NSA sometimes uses ads, and cookies, to track and identify Tor users. To the NSA, you and your life may likely be yawnsville; you may be too “boring” to be a “person of interest” who is important enough to track (or maybe not). To an online advertiser, there is nothing too boring…
Ms. Smith’s blog
