SOTI lists key IT trends impacting ANZ markets in 2023

SOTI, the mobile and IoT management solutions provider, predicts four key technology trends that will impact the Australian and New Zealand markets in 2023. Increased technology investment for improved customer experiences, cloud security and the growth of zero trust, device sustainability, and voice search technology is predicted to impact organisations in the year ahead directly.

“With significant economic headwinds anticipated in 2023 due to rising interest rates, organisations are going to be challenged specifically when it comes to growth. In such an environment, solutions that support business mobility, create organisational efficiencies and connections with customers will be central to operational success. Business leaders must be aware of key business mobile technology trends to maintain their competitive edge,” says Michael Dyson, Vice President of Sales, APAC at SOTI. 

Consumers engage and respond well to brands that market to them as individuals, such as through personalised recommendations via email or targeted online ads promoting goods that they have recently viewed. 

In 2023, businesses will likely capitalise on this trend and leverage the vast amounts of customer data available to them to create products and services uniquely tailored to individual consumer needs. It can be achieved by creating personalised touchpoints throughout the customer journey and extending to physical stores. 

By equipping retail associates with mobile devices (such as tablets or mobile computers), customer service personnel can quickly retrieve product information, stock availability and recommendations for loyal customers based on their previous purchases. In addition, it helps customers feel that the products and services are uniquely relevant to them.

“Rising consumer expectations and tighter household budgets present a perfect storm for businesses looking to grow their operations in 2023. As a result, organisations will find that they need to quickly to adopt new approaches, strategies and technology solutions that improve operational effectiveness and offer an outstanding customer experience,” adds Dyson.   

The concept of zero trust, where anything and anyone…