Stop calling it ‘the cloud’, start selling t-shirts…

A couple of years ago, I said something to the press that became a minor meme.

My suggestion was that people should “stop calling it ‘the cloud'” and start referring to it as “somebody else’s computer” instead.

After all, as soon as you start using language like that, your brain makes an important shift when it comes to thinking about privacy and security considerations.

Security Memetics refined things further, suggesting “There is no cloud, just other people’s computers”.

Lo-and-behold today you can purchase any number of t-shirts and stickers bearing the message, many using an image designed by Chris Watterston.

Don’t believe me? Check out “The many faces of There is no cloud“.

I wish I had been so entrepreneurial. I haven’t made a single cent out of it!

Graham Cluley