The stakes are high in the auto industry right now. New technologies, from connected cars to autonomous driving capabilities, create the potential for a revolution in the industry, but also pose challenges that could result in disaster if they are deployed before either the technology or the drivers are ready.

Jill Ingrassia, managing director of government relations and traffic safety advocacy for AAA, spoke during a panel at CES today about the potential for in-car technology to help address the epidemic of auto-related fatalities in the U.S., which reached a new low in 2014 but still amount to about an average of one auto-related death every 15 minutes. 

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