The six-week-old YouTube Kids service is a “hyper-commercialized” environment that intermixes advertising and other programming in a way that deceives its target audience, a coalition of privacy and children’s advocacy groups said in a complaint to the U.S. Federal Trade Commission.

Joining in giving YouTube Kids the big thumbs-down are the Center for Digital Democracy, the Campaign for a Commercial-Free Childhood and the American Academy of Child and Adolescent Psychiatry. They say the video app, targeted toward preschool children, blurs the lines between advertising and other programming using methods that are prohibited by federal regulations on commercial television.

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