When a company creates a search engine that is so popular that it becomes a verb, who does a competitor hire to change the default behavior of the majority of web users? In the case of Microsoft, it hired social scientist Matt Wallaert to work with Bing. Wallaert was tasked “with figuring out ways to make it easier for Bing users to make decisions and take actions, as well as ways to wean people off…
Ms. Smith’s blog